Snacks as ‘Goodas’nature intended!
Deliverables
Logo, Packaging Design, POS Design, Key Visual, Digital 6 Sheet AD & CGI Renders
Goodas is a healthy food brand that uses simple ingredients and clever baking techniques to create healthy snacks without compromising on taste. Our brief was to create a logo that reflects the positive brand name and packaging / POS design to bring the brand to life.
Our Approach
Based on the strategic positioning of simple ‘Snacks as Goodas nature intended’ we created packaging design with positive appetite appeal and celebrates the positive nutritional benefits of Oat Bars. We created a hand lettered logo style tat allowed us to incorporate an oat stem graphic to enhance relevance The use of bold graphics and appetising photography to clearly communicate what the Goodas brand is all about ...Oaty goodness.
The Result
Our packaging design was rolled out across 3 flavours ‘Fruit & Nuts’, ‘Chocolate & Caramel’ and ‘Peanut & Caramel’. Bright product photography combined with a natural and vibrant colour palette really created a positive and confident pack.
A combination of scattered oat graphics and photography creates a playful look and feel that aims to capture consumers attention within a crowded market.
Team Feedback
Our Thoughts “We really had fun working on this project as it allowed us the freedom to focus on crafting a clear brand message. No smoke or mirrors, just an honest product with ownable assets and identity to match” The Creative Corner Team
