Vits & Bits healthy drinks with added vitamins!
Deliverables
Logo, Packaging Design, Key Visual & CGI Renders
Vits & Bits is a fun beverage brand that creates a range of healthy drinks made from real fruit with added vitamins / minerals! Our brief was to create a unique pack design that showed off the real fruit textures in a clever way and allowed the brand's friendly personality to shine.
Our Approach
Based on a creative brief of a ‘fun way to be healthy’ we designed a curvy hand lettered logo that is fun and approachable. The logo also incorporates juicy splashes and vitamin cues to strengthen its connection to the product range. To play on the promise of an honest and transparent brand we used a clear label to show off the products real fruit textures and enhance the fruity graphics simultaneously ;)
The Result
Vits & Bits is a start up brand with an aim to help make healthy drinks more fun for consumers. The pack design and brand language uses humour and clever design to educate people on health benefits and deliver the brand message.
The pack design was rolled out across 3 flavours: Kiwi Fresh, Berry Mix and Orangey. Each pack has a different look as the unique fruit textures with extra bits have a big part to play... bring on the flavour!
Client Feedback
The Creative Corner team had a lot of fun working on the Vits & Bits pack and key visual. The pack really showed off the juicy product inside and we think this will work well to attract consumers. Developing the logo was interesting as we had the real freedom to get creative...we love it!
