Caribbean flavour to shout “YOW” about!
Deliverables
Logo, Packaging Design, Brand Identity, Key Visual & CGI Renders
YOW offer unique seasoning blends that are bursting with fabulous flavours to spice up your seafood like never before! Our brief was to develop a brand identity and packaging design that was as one of a kind as their tantalising range of Caribbean seasoning.
Our Approach
Based on a positioning of ‘Don’t take life too seriously’, we created pack designs that reflect the brand's vibrant and fun nature.
YOW Seasoning packs a punch with flavour and their products offer an unrivalled taste experience so it was key the packaging highlighted the individual, bold flavour combinations used and stood out from the crowd.
The Result
The final pack design was rolled out across 2 flavours: Coconut Fish Curry Mix and Frying Mix. Each pack has its own personality and uses bold island cues to mirror the caribbean culture.
As YOW Seasoning is a start up brand with an aim to make Caribbean cooking simpler without a compromise on flavour, the pack designs are inspired to be simple and effective. With a strong element of fun and individuality.
Client Feedback
“We have had an excellent experience working with Creative Corner. As a small start up we heavily relied upon them for guidance and expertise. They have been extremely knowledgeable and helpful and really brought our vision to life. We would highly recommend them.”
Sharleen Brown – CoFounder
